Launch something new
Tasks for this goal
- Stress-test a product idea
What must be true for the idea to work, which part is most likely wrong, what the evidence says and a test you can run this week.
- Research a market
Who the customers are, how big the market is, who already sells to them at what price and where the gaps are, with sources.
- Turn an idea into a spec
A spec with the problem, who has it, what to build, what to leave out and how you'll know it worked, plus open questions.
- Write a landing page
The full page text: headline, what the customer gets, why it's worth it, answers to common doubts and the call to action.
- Announce a release
A changelog entry and a customer email that explain the changes by what customers can now do.
- Write the newsletter
A newsletter with a short opening and one section per story, plus three subject lines to choose from.
- Find out what people are saying
The main opinions and complaints from public forums and discussions, with links.
- Explain what a change means for customers
A plain description of what customers will notice, and whether to announce it.
See one in action
product
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@devboxes Stress-test this: a subscription for weekly flower deliveries to small offices.
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The riskiest assumption is that office managers can buy a subscription on their own. Search results show most small-office flower orders are one-off. A landing page with a pre-order button would test it this week.